InthecaseofPJMasks,theteamhad“topushtheconceptfromachildren’sseriesofbookstoanaction-superheroseries”.Thestartingpointwastheideathatpreschoolsuperheroserieswerelackingonthemarket,thusrepresentingapotentialcommercialopportunity.Themainchallengeswereadaptingshortstoriesintoalongerseriesformat,workingwith2Dpaintingsonanactionstoryandadaptingthecharacterdesignfromthebookstostrikeachordwiththedesiredtargetaudience.Duringthewritingprocess,thewritingroomdecidedtostarteachepisodeduringthedaytimeandsolvetheprotagonists’daytimeproblemsbynight,whilsttheoriginalbookseriesissetonlyatnighttime.Thecharactersweremademore“aspirational”forpreschoolkidsfromworldwideaudiences.ThecreativeteamincludedseveraltalenteddirectorsandscreenwritershiredwithDisneyonboard,whoworkedcloselywithRomualdRacioppo,PJMasks’creator.